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Most asked questions

What is a PPC company?

PPC company stands for pay-per-click company. It is an industry term used to describe a digital marketing online advertising company. Pay-per-click is an advertising model where you pay for the click as the main frame of payment to the ad network. While that is the case, most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view, and more. PPC company is an older term still used because pay-per-click is still the main model used and it was the first.

How are PPC advertising companies priced?

PPC companies offer a variety of pricing models. Some charge one flat fee, others charge by how much you are spending and others charge based on performance. There are pros and cons to all these models. The most common model is a flat fee and then a percentage of ad spend. For example, the flat fee could be $3,000 a month and the percentage could be 5% of ad spend.

How does PPC bidding work?

PPC bidding is all based on an auction. When an advertiser places a bid, the ad network will weigh that against all other advertisers’ bids. The ad network will also look at the quality of the ad, the landing page, and more to determine the final cost per click

Can I do PPC myself instead of a PPC management and advertising company?

It is not advised to do pay-per-click yourself. It is a highly complicated field that requires strong math and analytical skill. Most first-time advertisers make mistakes that cost them more than they would spend with a company.

What is remarketing?

Remarketing is a process for advertising where an individual is cookied while visiting a website. When they leave. ads are served to them around the web. This is a powerful way to generate sales from qualified customers.