Successful Email Strategy with Nurture Emails

importance of nurture email list for business success

Maintaining an email list is crucial to the long-term success of your business. Social media algorithms and paid advertising costs can make it difficult to reach your audience, but email allows you to directly connect with them without any interference. While deliverability issues can be a problem, as long as you’re not constantly bombarding your list with promotional emails, you should be fine. The challenge for many businesses is finding the time and resources to create and manage email campaigns. But even a bare minimum strategy can be effective if you prioritize it and set aside time to regularly check in on your email platform. By following a few simple steps, you can use email to find success and connect with your audience.

The Key to Building and Maintaining Relationships with Your Subscribers

Nurture emails are essential for building and maintaining relationships with your subscribers. While sales emails may generate immediate income, nurture emails can have a long-term impact on your business. In fact, nurture emails can account for a significant portion of your revenue.

For example, the CEO of StoryBrand, Donald Miller, reports that 85% of his business comes from nurture emails. These emails are not primarily focused on making a sale, but rather on establishing and strengthening the connection between your company and your subscribers.

By regularly sending emails that your subscribers enjoy reading, you can keep your business top-of-mind and build lasting relationships. It can be used to establish relationships with cold leads, grow relationships with hot leads, and maintain relationships with past customers. While it’s okay to include promotional offers in your nurture emails, it’s important to keep the main focus on building the relationship and providing value to your subscribers.

Your nurture emails will be:

Establishing new relationships with cold leads
Strengthening relationships with hot leads
Maintaining relationships with customers

Need help? We can assist

If you need help with your marketing efforts, we can provide the support and guidance you need. Our team has experience with a range of marketing strategies, and we can work with you to develop a plan that meets your goals and fits your budget.